What do you do when
you’ve met your lead and delivered them the sales pitch? Do you wait and hope
for them to get back to you? Obviously, not! As a business, it’s your job to
follow up, isn’t it? Gone are the days when a salesperson sends long emails to follow
up with their prospects. The truth today is that your leads are as busy as you
and have little time to read long emails. So what do you do?
Shoot an email with a 3-4 minute’s long video. It can either be a recap of your meeting or a piece of proper information to take that buying decision. Also, mention in the email that all they’ve to do is watch the video so that your leads know that you care about their time too.