This is the stage
where your viewer already knows about you and your product. In this stage, they
are here only because they are genuinely interested. So how do you meet the
expectations of their impressions?
Product testimonials are the video test drives that you offer to your customers, in this case. In order to give the best experience, your video should look like a walk-through for any customer. Not only that, it should be able to make him/her understand how it feels like to use your product.
Now, imagine a place where all your customers decide to meet. That’s exactly how a Webinar looks. They are an informative tool to subtly nurture your customer’s knowledge. Not only that, holding a webinar at your end, also gives you the liberty to include your solutions in it.