What do you do when
the viewer is at your door as a potential customer? Well, you help them explore
whether the solution you are providing is right for them or not.
The best way to show them that is by creating an explainer video. While you’re on this, remember that there are a lot of explainer videos in the market already. Hence, the one you make for your brand has to be distinct. A creative explainer video can easily push your viewer through the next stage of the funnel.
Another way to approach is by including thought leadership videos on what you offer. You can either include in-house experts or interview external leaders in your videos. Your video, however, has to be interesting enough for your user to watch through it.