IndiaMart’s ‘Kaam Yahi Banta Hai’ is a very quirky representation of a smart customer. Starring Irfan Khan in it, the video directly aims in claiming IndiaMart as the rightmost place for any business. In this video, we see Irfan buy everything and anything from IndiaMart. From ACS to fabrics to furniture, everything is seen getting ordered at a single click! Also, a tune plays at the background when Irfan orders anything. Thus suggesting that finding the right sellers is as easy as playing your favourite tune. Clever, isn’t it?