From “Aren’t these for the buyer’s satisfaction?” to “Why’d I need a success story at the first go?”, I can already see you turn clueless. But then, when I looked at it from a lead’s perspective and asked people to do the same. They said: “Why not?”. So ask yourself too: Wouldn’t you also get attracted to a company that has already helped others? Truth be told, customers add to your brand’s value more than anything because they are real. When you ditch the actors and put real people who love your brand, others are bound to be interested. So success stories are a win-win offering in both attract and delight stages of a buyer’s journey.
While videos are going to help you generate leads, do not stop there. There are videos to engage and delight your customers too. Make the most use of them to ensure yourself the best results in the B2B sales process.