The Convert stage is
the last stage of a sales process. This is the stage where your sales qualified
lead becomes your customer. The most common mistake that people commit is to
ignore the need for videos here.
Well, in case you didn’t know yet, this is exactly where you throw in a Customer Testimonial. While publishing each customer’s video may sound great, making a tipping point testimonial is any day better. Shoot real and intriguing aspects of your customer’s experiences. And then, compile them into a video for the best results. Customer testimonials are highly impactful in humanizing the brand and assuring credibility.
Having said that, creative and unique videos are on an ever-rising demand too. But if you’re not sure where and how to begin, follow the above-mentioned points to start right away.