Although this might sound like a tactic that attracts the wrong crowd, it certainly isn’t. After all, who doesn’t love winning a contest? The truth is that each one of us, no matter old or young, still get excited looking at a promo or a contest. But of course, the giveaways have to be in the interest of the audience that you target. Also, you need to be willing to spend a little in exchange for the crazy number of leads that you’d be generating. So put on your creative shoes and design a stellar contest or a promotion that is enthusiastic enough to be shared. While you’re on it, do not forget to attract the best-suited tribe.