If a company asks you to sell its product to itself, you may not. But if your sister does, wouldn’t you? That’s exactly how Amazon Business in India appeals to the local crowd by launching a video on #ShubhShuruwaat. The video breaks in the good news for sellers to be able to sell across Amazon channels worldwide. Not only that, it does the same by connecting the concept of Diwali and it’s quintessential #ShubhShuruwaat. The video has a very beautiful soundtrack and a feel that makes it relatable to the Indian crowd. What else would your target audience need?