If you’re a brand that can put humour at the heart of your video, there’s nothing better than that. ‘Click, Baby, Click’ is not only a funny but also a very creative approach taken by Adobe to attract viewership. But what I absolutely love in the video is the placement of the question: “Do you know what your marketing is doing? We can help”. Not only does it highlight the USP of the company but also does it in a very light way. The reason why Adobe is undoubtedly one of the best in positioning its brand in a video. But would you believe that it just took them a minute to deliver this brilliance?

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