For any brand in the market trying to establish a mark, testimonials act as proof. When a customer watches a video testimonial, they find it more appealing than written testimonials. All the struggle for ratings and reviews is real as every brand wants to be acknowledged well. For any customer viewing your brand, testimonials are a guide that they can vouch for. Sam Fox suggest that “Testimonials are an extremely powerful marketing activity in business”, and I couldn’t agree more.