People connect with other people much more than they can ever connect with a product or service you sell. Filming a video with people who’ve shaped up your brand is like showing the human side of your company. These videos make your brand look more real and connect with your audiences on an emotional level. Whatever be the size or the vision of your company, the culture you put across should be welcoming for anybody who is viewing your video. When you put your work culture and unity at the display, people are bound to be interested. But before you start building a video around your teammates, first understand why company culture is important anyway.