Optimize your video as per the guidelines of each platform. For instance, if your video has to be posted on Instagram, it should not be longer than 58 seconds. Also, your videos need to outperform the short attention span of your viewers. So you’ll basically be needing different versions for each platform you target.
Video production is as easy it can get, only if you keep the above points in mind while producing one! So what are you waiting for? Start right away!