A-Z of video marketing every business owner should know
Posted On February 23, 2021
We have all come across a fair collection of messed up videos, haven’t we? At times the script’s pretty generic and at other times the volume’s kind of messed up. There can be multiple other aspects for a video to have been completely shut off. There’s more to an ideal video than meets the eye of the audience. You would vouch for it if you already have been making videos for your business. You also know how top businesses are increasing conversions by videos.
A-Z of video marketing every business owner should know
We have all come across a fair collection of messed up
videos, haven’t we? At times the script’s pretty generic and at other times the
volume’s kind of messed up. There can be multiple other aspects for a video to
have been completely shut off. There’s more to an ideal video than meets the
eye of the audience. You would vouch for it if you already have been making
videos for your business. You also know how top businesses are increasing
conversions by videos.
Thanks to the digital uprising, the audience depends on
content on the web for reference. This gives a business opportunity for a lot
of businesses, that survive by providing just that. If your brand is one such
business that thrives on creating explainer videos for your audience, you are
in for a real treat. For multiple reasons, videos are selling more than any
other form of content. It’s extremely important to understand the facts
and figures to be more effective video marketer. Video content is engaging
hence entertaining, the motion in them drives a finer emotion. The real reason
why they work is they give a live demo of the product or service the audience
is interested in. Eventually, they provided 66%
more qualified leads.
With the importance of videos and its marketing established,
we should move on to the “Making” of it. Before I begin, understand that no
great video is just about the content anymore, it’s also about how
it’s presented. Everyone can create a video but not a High-quality video.
With multiple tasks in the background, it becomes difficult for business owners
to focus on the presentation and content, together. This is why more businesses
are collaborating to produce content that goes viral. 73% businesses
claim working on their video marketing has improved their ROI.
It’s pretty obvious to feel sceptical about giving such control over your property to a third person. But understand that hiring the right video marketing company will allow you to focus on what you are best at. This is also a great opportunity to see your business from a third person point of view.
5 things to avoid while hiring a Video Marketing Company:
Always avoid a company that doesn’t have any
experience in your business-
Your business could be about weddings, products or travel
services. A company might be extremely good in the wedding business, but that
doesn’t mean it will be good in products. You will either have to spoon feed
their team initially and teach the nuances of videography that’s new to you
too. This is why it’s advisable to always hire a company who has already worked
on projects similar to yours.
Always avoid a company that doesn’t have clients
to vouch for them or reviews to depend on-
It’s easy to speak and extremely difficult to turn it into
action. While listening to a pitch, you might be convinced by the ideas of a
video company, but that’s not enough. The on-field issues can only be solved
with practice and experience. Always ask them for references and do thorough
research on the reviews they have. Be careful to check the reviewer’s full name
and the company, this shows the authenticity of the reviews. If possible,
connect with a few of them and ask them firsthand about their reviews.
Always avoid a company that prices its services
You want videos that do your job for you but you also want
value for your money. Understand that if it’s too hard to believe, it’s usually
not worth believing. If you have already made videos, you understand that it is
not a cheap process. What you pay, shows on your videos. If prices are much
lower compared to the market, it could be because of various reasons. They do
not get work; they are out of business or they don’t have the skill to charge.
Don’t trust a company that doesn’t have video
It’s palpable to expect to see some demo samples of a
company you will be working with. You would want to see their expertise and the
kind of work they do. But make sure not to look for videos that are exactly
similar to your sub-genre. For example, if you are a dress manufacturer, you
can check Shoes, another sub-genre of “Product” genre. This will allow you to
see if their videos are able to market a product irrespective of what it is.
BUT, always check a number of video samples before taking the decision.
to ask when hiring a Video marketing company:
Does the Video company do variety?
This will allow you to see the spectrum of work they do. You
would obviously not use their expertise in another genre. But understand that a
company which has had an experience with multiple genres will have a broader
Are they experimenting and being creative?
The world as a whole is experimenting right now. Concepts
that are new, are going viral. It’s their job to plan new concepts, challenge
what’s existing and maintain your tone while delivering the right message.
It’s pretty simple if they do not understand how your
business works it’s highly unlikely for them to work. Their understanding of
your business is what will be portrayed in their video for you. If they are
interested they will be curious to know more about your audience and your
How much is the production company charging?
Is it well within your budget? Most companies do not have a
one size fits all package. The prices would depend on what and when you want to
get. A good company would give you a realistic shortcut to achieve what you
want within your goals. The variables here are the crew, the location,
production complexity and length. As
mentioned earlier, cheaper budgets usually lead to cheaper quality of videos.