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It grows a worldwide audience

If you happen to create videos consistently, considering having a channel of your own. More because by creating a YouTube channel, you can reach millions of users on a day-to-day basis. And in case your videos can include closed captions, the visibility increases further. Although a channel increases the...

It creates closer connections

For any brand trying to humanize, this is my personal favorite reason. So basically, the people subscribed to your video channel are a community of their own. Your channel, on the other hand, is a forum for you to interact and engage better. All of which ensures that you...

It boosts Search Engine rankings

YouTube is not only the biggest video platform but also the second largest search engine in the world. Not only that, Google acquired YouTube in 2013. As a result, videos on YouTube channels are often ranked high in Google searches now. So what are you waiting for? Create a...

It shares additional information

A channel is usually a creative hub of information and content in your domain. Not only can you establish your expertise in a field, but also provide extra information on it. For example, if your brand deals with video marketing services, you can include a video marketing tutorial on...

It captures the attention span

A video channel allows you the liberty to have a series of videos in your platter. When you have a channel, you can divide a 20 minutes’ video into four 5 minutes’ snippets. In doing so, you attract your audience without them dropping out of your video content. https://wistia.com/learn/marketing/4-ways-to-keep-viewers-engaged-in-an-online-video...

It maintains credibility

Since uploading content is an easy task these days, there’s too much trash to consume and believe. A video channel, on the other hand, looks more official and well thought of. Thus, it adds up to the credibility of your brand as a whole. After all, nobody wants to...

Why Video channel is a must for any B2B company

For any B2B company, the goal is to be able to reach as many people as possible. But how do you do that without turning bankrupt? Gone are the days when businesses invested chunks of money in offline marketing. They have now started to invest in creating a video...

You can use customer testimonials and build trust

Last but not least is the customer testimonial videos that act as ‘word-of-mouth’ for your brand. Your leads are bound to get inspired by customers who have been benefitted by your products. But is it feasible to hold a seminar and display success stories? How do you make your...

You can explain the process, pricing and format through videos

Imagine you have got a lead interested in buying your service or product. Can you cater to each client and meet them “face-to-face” to assist them? What if they are your international customers? You can’t let your probable customers leave you, can you? How do you answer their queries...

You can follow up using videos

What do you do when you’ve met your lead and delivered them the sales pitch? Do you wait and hope for them to get back to you? Obviously, not! As a business, it’s your job to follow up, isn’t it? Gone are the days when a salesperson sends long...