We view a business video series as a collection of informative videos created with the same
end goal in mind. Traditionally three or more videos, they’re designed to have a universal
appeal to customers and non-customers alike.
It’s a chance to push beyond strictly selling a product or service. A business video series offers a unique opportunity to connect with a wider audience, help them better understand complex topics within your industry, and encourage them to engage with your company. In other words, a series is a valuable tool to build your brand.
Often times, a video series is created after explainer (or sales) videos, testimonial videos, and
other tutorial content has been well established.
It’s important to roll out your business video series through channels where you expect to see repeat traffic. That way, the series is consumed consistently by the same audience. Publish your series via social during a key business initiative and add value to your followers. For example, share a video series on how to properly file your taxes during the early part of the year Or include the videos on your blog or a separate website and add more content around the topic's that the series explores. We often advise clients to post their business video series to YouTube, it’s a smart way to keep the narrative intact. The platform allows you group videos into a specific series and then autoplay from one episode to the next.
The production timeline of a video series depends on the number of episodes that you’re looking to produce. The first episode often takes 2-3 weeks, with subsequent episodes rolling out 1-2 weeks from there.
A video series typically costs between Rs. 0.75 – 1.5 lacs per episode depending on the concept. That includes developing the concept, writing the script, creating the necessary assets and adding motion. For an five-episode video series, you’re looking at around Rs. 4 - 8 Lacs.