Let your customers do the talking for you. Putting your most successful, happy or unique customers on screen is a powerful way to add a social proof for your product or service. Customer stories typically feature one or more customers talking testimonial-style about how your company has made a positive impact on their life or business.
The most valuable part of a customer testimonial video is getting your clients to talk about the problem they were faced with and how your company provided a solution. Along with interview footage, this type of video is typically packed with lifestyle shots of your customer using your product or service in their own environment.
Customer testimonials look great on your homepage or on a dedicated customer page. After your prospective customer's have spent some time learning about what you do, serving up this kind of content can help ease any lingering concerns and reassure them with some third-party social proof before they make a buying decision .
Customer stories usually takes 2-3 weeks to produce. The biggest challenge is coordinating the schedule's of you, your customer and our team for the day of the shoot. Once we have pre-production logistics figured out, the rest is cake.
Depending on the style, customer story videos typically cost between Rs. 1.0 - 2.5 Lacs. That tends to include a one-day shoot at the subject’s home or office, your office or a rented studio, interviewing your customer's, and editing all of the footage together to create a cohesive narrative that tells an authentic story and paints you as the hero.