A video advertisement, like those you see on TV or the Internet, is a short (60 seconds or less, but ideally 30 seconds) branding-oriented video that promotes your company, product or service. A promo video is inherently high level and should not dive into the details of what you do and how you do it, like an explainer video would.
A promo is meant to grab attention, garner interest, and get people excited about what you do. It’s a teaser designed to draw in potential customer's.
A video ad should be used at the top of the funnel. They’re most useful for generating awareness and excitement for a product or service. We suggest foregoing television, and posting your ads on YouTube, Facebook and other social media channels in the form of a digital ad campaign. Just keep in mind, to get traction, you’ll likely need to invest some marketing dollars to promote your spot. Don’t expect an overnight viral sensation.
Because commercial ads are meant to grab attention, they often require additional time for production. For example, our spot for discovery required 3D environments. All of these things take time, but you can plan for 3-6 weeks.
Depending on the style and complexity, a commercial video production typically costs between Rs. 2 - 5 Lacs. Budget factors include : style and complexity of the video, length of video etc. If you’re working on a series of videos for your commercial ad campaign, the per video price may be reduced as you increase the number of videos in that production cycle.