What is promo video, and why use them ?

A video advertisement, like those you see on TV or the Internet, is a short (60 seconds or less, but ideally 30 seconds) branding-oriented video that promotes your company, product or service. A promo video is inherently high level and should not dive into the details of what you do and how you do it, like an  explainer video  would.
A promo is meant to grab attention, garner interest, and get people excited about what you do. It’s a teaser designed to draw in potential customer's.

When and how should I use promo videos ?

A video ad should be used at the top of the funnel. They’re most useful for generating awareness and excitement for a product or service. We suggest foregoing television, and posting your ads on YouTube, Facebook and other social media channels in the form of a digital ad campaign. Just keep in mind, to get traction, you’ll likely need to  invest some marketing dollars  to promote your spot. Don’t expect an overnight viral sensation.

How long does a promo video take to produce ?

Because commercial ads are meant to grab attention, they often require additional time for production. For example, our spot for discovery required 3D environments. All of these things take time, but you can plan for 3-6 weeks.

How much does a promo video cost ?

Depending on the style and complexity, a commercial video production typically costs between Rs. 2 - 5 Lacs. Budget factors include : style and complexity of the video, length of video etc. If you’re working on a series of videos for your commercial ad campaign, the per video price may be reduced as you increase the number of videos in that production cycle.