An explainer video is designed to explain your company, product, service or subject in a way
that your audience can understand in two minutes or less. Most explainer videos cover four key
points : the problem, the solution, the benefits, and how it works.
The key to a solid explainer video is keeping it short and engaging, while still conveying the right information. No matter what you’re explaining, an explainer video should leave your viewers with a clear understanding of what you do and a desire to take the next step.
Explainer videos are typically used towards the top of the funnel (consideration phase). They’re most useful when a potential customer is aware of their problem/need and starting to look at potential solutions. Places to put your explainer video : homepages , product or service pages, newsletters, trade shows, and sales meetings.
Our standard production schedule for an animated explainer video is anywhere from 3-4 weeks, which does not include the time required to collect feedback and make revisions.
Depending on the length, style and complexity, most of the higher-end explainers we work on these days run in the Rs. 1.5 – 2.5 Lacs range.