Educational video content is useful, informative, share-worthy content that helps position you
and your company as an expert or thought leader in your field. It could be a behind the scenes
look into how your product is made, an animated infographic, or a video about current trends
in your industry.
Any industry can be ripe for creating educational video content. All it takes is a little expertise, like knowing exactly what to look for in a good refrigerator , or a trending topic, like how to prepare healthy lunches . Educational content is also a good way to widen your funnel and move up in search rankings for hot topics.
Educational videos should be used at the top of the funnel to generate awareness and build trust. They are not meant to sell a product or service. They’re most successful as an engagement tool on social media or strategically placed on your blog as part of your content marketing efforts.
An educational video production usually takes 2-4 weeks. However, the per video timeline can decrease dramatically when producing a series of educational video content, which we typically recommend.
Depending on the style and the scope of content, educational videos typically cost between Rs 1 - 1.5 Lacs. However, that cost decreases per video if a long-term, multi-video campaign is part of your content strategy.