What are explainer videos and why use them ?

Educational video content is useful, informative, share-worthy content that helps position you and your company as an expert or thought leader in your field. It could be a behind the scenes look into how your product is made, an animated infographic, or a video about current trends in your industry.
Any industry can be ripe for creating educational video content. All it takes is a little expertise, like knowing exactly what to look for in a  good refrigerator , or a trending topic, like how to prepare  healthy lunches . Educational content is also a good way to widen your funnel and move up in search rankings for hot topics.

When and how should i use educational videos ?

Educational videos should be used at the top of the funnel to generate awareness and build trust. They are not meant to sell a product or service. They’re most successful as an engagement tool on social media or strategically placed on your blog as part of your content marketing efforts.

How long do the educational video production process take ?

An educational video production usually takes 2-4 weeks. However, the per video timeline can decrease dramatically when producing a series of educational video content, which we typically recommend.

How much do educational videos cost ?

Depending on the style and the scope of content, educational videos typically cost between Rs 1 - 1.5 Lacs. However, that cost decreases per video if a long-term, multi-video campaign is part of your content strategy.