An explainer video is designed to explain your company, product, service or subject in a way that your audience can understand in two minutes or less.
Key points :
The key to a solid explainer video is keeping it short and engaging, while still conveying the right information. No matter what you’re explaining, an explainer video should leave your viewers with a clear understanding of what you do and a desire to take the next step.
Explainer videos are typically used towards the top of the funnel (consideration phase). They’re most useful when a potential customer is aware of their problem/need and starting to look at potential solutions. Places to put your explainer video : homepages , product or service pages, newsletters, trade shows, and sales meetings.CONTACT US