Explainer videos are illustrative, simple, precise and beneficial to whoever is watching it. Hence, most of the brands and companies opt for it.
The need of the hour is to create videos that stand out. And to be able to create better, there are 7 major steps that any good video maker follows:
1. Define a purpose:
Whether you’ll be using your video to train someone, or sell your product or explain your brand, the purpose should be predefined.
I always advise my clients to focus on one element so that the final message never gets diluted.
Not only that, a focused goal is like a specific Call-To-Action which your user would fail to miss. Here’s an example of one such specific videos on the internet:
2. Write a script:
The secret is to keep things simple and adopt a tone that best reflects your brand. A great script compensates for all the other loopholes that can occur in your video.
While writing we use conversational language, quirky dialogues and actions that will catch the viewer’s attention. You can further learn how to script your video from the video below.
3. Develop a logical structure:
Think of your story in a systematic way and structure your script accordingly.
The structure should incorporate a killer hook, introduction to the “problem”, and a solution that you offer as a brand.
Following it up with a specific Call to action. You must concentrate on creating an effective structure. Here’s a video that is the result of the same:
4. Create a storyboard:
If you are making a whiteboard or animated explainer video, a storyboard is a must. A storyboard makes sure that the visuals match the vision of your video.
It helps you to decide the sequence, look and feel of any video, as a whole. In case you have no idea how to create a storyboard for your script, here’s how you can:
5. Determine the length of it:
Decide on the length or I’d rather say, keep it short. The longer your video is, the greater is the dropout rate.
Focusing on the length helps you optimize your content for social media sharing. The key is to not overload your audience with information. And the video below is a great example to learn from.
6. Collect your resources:
Make a list of all the requirements. It might include tools, software, logistics, people or even a whole team.
Cross check on what you have, and what you need to be investing in. Confirm its availability for the shoot. If you have no idea about the necessities, here’s a video on the free online tools available:
7. Record narration/music:
The audio is as much important for your video as the visual effects.
Spend time finding a good narrator with an impeccable accent and an engaging voice-over content. If there’s no narration, hire a sound designer to add life to your video.
Basically, your audio must be able to complement your video to create the right impact. The video below is a great example of such compatibility.
By the time you’re done following these points, I can assure that you’ll be ready to produce the best suitable video too.
We absolutely love making explainers for our clients and if you need to get one produced for your product/service/idea, get in touch now.